Friday, January 28, 2011

OPI Texas Collection (PREVIEW)


From the state where bigger is better, and cowboys are king... OPI brings a collection of colors for Spring/Summer 2011!

OPI comes “home” to the USA with timeless style in the Texas Collection for Spring/Summer 2011. These vivid shades are as iconic as images of an American summer – adding a fresh, effortlessly chic look for nails and toes.
“Texas provided the inspiration for this season, with bright colors and classic neutrals that draw from the American spirit,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Taking cues from the state’s naturally beautiful backdrop, the Texas Collection features warm tones from honey and tangerine to dazzling hues of violet and sky blue.”
This season, American classics come to life with sunny peach (Big Hair…Big Nails) and vivid honeysuckle (Too Hot Pink to Hold ‘Em). Lush berry (Houston We Have a Purple) and grassy green (Don’t Mess with OPI) add a splash of the USA’s most vibrant colors to the season’s must-have neutrals (San Tan-tonio).
“The Texas Collection complements trends from the runway, where white made an appearance as the new black,” explains Suzi. “Wearing these colors on fingers and toes will accessorize the season’s must-have pieces – from brightly colored botanical prints and filmy scarves to relaxed trousers and jackets and fuller, longer skirts – all done in shades of white, ivory, cream and taupe.”

Texas Collection accompanies spring and summer fashion favorites with the following shades:


San Tan-tonio
A “honey” of a ten-gallon tan!

Suzi Loves Cowboys
But she loves this campfire chocolate shade s’more!

It's Totally Fort Worth It
A shimmery lavender grey that’s so worthy of you.

Don't Mess with OPI
A lean, mean, kick-grass forest green.

Austin-tatious Turquoise
Cowgirls love this bodacious blue-green.

I Vant to Be A-Lone Star
You won’t want to share this starry Texas-sky blue.

Y'all Come Back Ya Hear?
This Texas tangerine will be waitin’ for ya!

Big Hair...Big Nails
A rosy pageant peach.

Guy Meets Gal-veston
An “engaging” coastal coral.

Too Hot Pink to Hold 'Em
A red-hot pink-red that deals a winning hand.

Do You Think I'm Tex-y?
A “berry” sexy bloom of Dallas dahlia.

Houston We Have a Purple
A galactic red-violet that’s ready to “rocket roll”!

OPI’s Texas Collection Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.


There is also a new finish that OPI is introducing, called 'Sorbet':

From the company that brought revolutionary nail textures like matte, suede, and Black Shatter to women around the world, OPI announces a new special finish – semi-transparent sorbet shades. Featured first in the Texas Collection by OPI for Spring/Summer 2011, these lacquers give fingers and toes a lightly glossed appearance.

“These sorbet-style formulas for nails will be in full swing by 2012, but women can get a jump start on this trend with colors in the Texas Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Unlike thicker creams or light sheers, these twelve shades are slightly translucent – similar to the look of icy, water-based sorbet!”

From sea blue and berry pink to tangerine and bright peach, the Texas Collection features classic American colors. Designed to complement trends from the runway, these candy-coated lacquers accessorize the season’s must-have neutral pieces.

“To achieve the desired effect, an initial coat of Nail Lacquer should be applied to all ten fingers first – without doubling up coverage,” explains Suzi. “Be sure to start from the pinky finger on one hand and paint through to the pinky on the other hand; then, after the first coat has dried, apply a second coat.”

Texas Collection by OPI will be available February 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com.


19 comments:

  1. I can't wait to see what the teal looks like. I think I want to see these swatched before I decided I want any though xoxox

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  2. I admit I'm partial to the collection's theme, but I'm really unsure about the sorbet finish thing.

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  3. The sorbet finish does not sound enticing. I would need to see swatches.

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  4. I'm so excited for this collection! This is the first I'm hearing of it and I think it sounds amazing! Love OPI! And these colors are great for spring/summer. Also intrigued by the "sorbet" finish. Thanks for the heads up, I'll definitely be swinging by *my* ULTA in a few days!

    ~Sarah

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  5. Wow...sorry for all those exclamation points, but what can I say? I love new nailpolish! hahaha

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  6. I'm not very into the idea of a semi-transparent finish, but the blues, gray, and turquoise polishes look gorgeous. Why does Suzi say that you must be sure to start with the pinky? I always start with the thumb when I do my nails, haha.

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  7. I'm excited about the Texas collection I just pre-ordered 8 of them I can't wait.

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  8. Kind of sounds to me like they're trying to re-invent what is currently called a jelly finish polish. Good old OPI, trying to claim they invented nail polish.

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  9. I like OPI but I have to agree with Sandi's comment ^^^^

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  10. Thanks for the heads-up on the sorbet finish. I feel like I wouldn't realize it and just keep trying to glob on more coats and get really annoyed, ha!

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  11. This comment has been removed by the author.

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  12. The sorbet finish doesn´t attract me that much, but the Texas collection is awesome!!!

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  13. only six of the colors in the collection are the sorbet finish, with 3 coats they look beautiful. its definitely runny, thin polish though.

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  14. I didn't realize it was a sorbet finish and got the big hair big nails. I love the color but hate applying 3 coats and still having a transparent look.

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  15. As a native Austinite, I can attest that Austin-tatious is spot on! Fort Worth It looks very pretty and very me, but I have to say that I'm not jazzed about the rest. I feel we needed a Bluebonnet blue, maybe something else wilder, like Yellow Rose? Overall, this collection isn't as dramatic and bold as Texas (or this tiny Texan!), and the sorbet finish? "Sheer" just isn't an attracting word for me, and it's definitely seems more beachy than wide-open or earthy to me. I would love, for instance, China Glaze's new sailing colors in jellies, but not these.

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  16. I bought the 'Do You Think I'm Tex-y' sorbet (jelly) and I actually really like it. I'm not usually into jellies. I put on 3 coats, and there's still a wee bit of sheerness, but I love the glossy finish.
    Like Haley, I'd like to know why they say to start with the pinky finger. I always start with my thumb, too!

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  17. I dont like the matte finish , so i think this translucent Texas Collection ARE JUST A LOVE ONES.

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  18. I love to use all kind of colors in my nails depends of my clothes color

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  19. this is an amazing, beautiful, simple and ardent video of a abundant idea. I'm such a fan of your work! I'd yield a chaw of ambrosia off a timberline any day.

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Go on, comment... you know you want to. ;-P

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