Tuesday, February 15, 2011

China Glaze CRACKLE Glaze (Preview)


I know you've all probably been bombarded with this press release, but for those of you that haven't seen it or haven't heard of this collection (have you been living under a rock?! JK!! :-D ), I'll post it up here because I am SO freaking excited for it! I'm a dork, I loved Crackles when Cover Girl had them back in the 90s, and was elated when I saw that some of the bigger nail polish companies were bringing them back and making them better!! This China Glaze collection is no exception- the colors it contains are so beyond wonderful, and I can't wait to get my eager little paws on them!! (Especially Cracked Concrete and Crushed Candy!!!)

Here is the release from China Glaze in all her beautiful glory!!


LET’S GET CRACKING!

China Glaze Introduces Six New Crackle Colors

Los Angeles, CA – December 2010: Roughed up grunge meets gorgeous glam! China Glaze brings a whole new level to the game with “Crackle” polish! Create endless edgy looks and make a statement with fun, fearless, color. Everyone has asked for it, and now China Glaze is giving it to them! The six different Crackle colors include:


Lightning Bolt – White Crackle
Black Mesh – Black Crackle
Broken Hearted – Pink Crackle
Cracked Concrete – Grey Crackle
Fault Line – Purple Crackle
Crushed Candy – Teal Crackle


An innovative technology allows you to play with a wide array of color combinations and achieve an edgy, new wave look. This unique formula was developed to give your nails a “crackled” design over traditional nail color. Contrasting colors are used one over another to achieve a deconstructed shatter look that takes place right before your eyes. Instant art for your nails!


How do you do it? It’s easy! Apply your favorite China Glaze glitter, shimmer or crème. Depending on the color you are using, apply either one or two coats for full coverage. When the colored enamel is dry, brush on a thin layer of the Crackle color. Allow the Crackle to work its magic during dry time. After approximately 5 minutes when the crackled design has completely formed, apply a top coat to seal the design for prolonged wear.


China Glaze Crackle will be available starting February 2011 at Sally’s Beauty Supply and BSG in 12 piece displays and 3 pack color kits which will include a base color, a crackle glaze (Black Mesh, Broken Hearted or Crushed Candy) and a China Glaze Top Coat.


China Glaze is free of DBP, toluene, and added formaldehyde.


China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com>www.chinaglaze.com or follow China Glaze on Twitter: http://twitter.com/ChinaGlaze>http://twitter.com/ChinaGlaze


China Glaze is a division of American International Industries.


About American International Industries
For nearly 40 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi- Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com>www.aiibeauty.com


8 comments:

  1. I wonder if I'll get all of them. How about you?

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  2. Omg I was so stoked when I found out the China Glaze came out with their own line of crackle nail polishes. I couldn't resist! I ordered all 6! hehe My packaged shipped yesterday..can't wait for it to arrive.

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  3. I am so friggin excited for these!!! Can't wait!

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  4. in part of my dream last night, I went in an Ulta and was yelling crackle! where's the crackle????

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  5. Can't wait, the black shatter that OPI released is interesting but I'm not into black, so I'm mega excited for these!

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  6. I have looked EVERYWHERE! No one is carrying it in my area yet! I WANT ITTT!!!

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  7. i just got all the colors at Sally's today, the girls were telling me that they put it out earlier today and they were down to 2 bottles (after I bought mine of course) and they already had 2 other stores call them to see if they had any left. you have to apply them quickly, but the finished results look awesome!

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    Replies
    1. I love the Fault Line purple! it looks so violent! don't you think!

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Go on, comment... you know you want to. ;-P

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